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Adding Google Tag Manager to a WordPress Site

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Driggs Title Agency

Adding Google Tag Manager to a WordPress Site

Google Tag Manager is a great tool to add and manage multiple pixels and tracking codes without needing to edit the code of a site.


  1. Goal:
    To add Google Tag Manager to a WordPress site.
  2. Ideal Outcome:
    Google Tag Manager is properly installed without any technical issues. 
  3. Prerequisites or Requirements:
    This exact process only applies to WordPress.org sites. 
  4. Where, When, Who:
    Where this is done: In your WordPress install and Google Tag Manager. When this is done: Only once—the first time you install Google Tag Manager. Who does this: The person responsible for website management or analytics.

What You'll Learn

  • 1 Environment Setup
  • 2 Install and Configure the Google Tag Manager WordPress Plugin
  • 3 Adding Google Tag Manager Quiz