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How to reverse engineer your competitors’ Google Ads strategy

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Driggs Title Agency

How to reverse engineer your competitors’ Google Ads strategy

Your competitors (especially if they have been investing in ads for longer than you) might have been optimizing their Google Ads strategy for a while, and they might have strategies in place that you could apply yourself.


  1. Goal:
    To reverse engineer your competitor’s Google Ads strategy. 
  2. Ideal Outcome:
    You have a standardized audit that shows you what your competitor is doing (including the exact ads they promote). 
  3. Prerequisites or Requirements:
    You will need ahrefs, a paid tool (a $7 7-day trial is available for new users).
  4. Where, When, Who:
    Where this is done: ahrefs and Google search.  When this is done: As soon as possible, ideally when you start your business or using Google Ads. After that, you should be monitoring your competitor’s moves at least every month.  Who does this: The person responsible for Google Ads.

What You'll Learn

  • 1 Analyze Your Competitors’ Google Ads Data
  • 2 Analyze Your Competitors’ Keywords 
  • 3 Analyze Your Competitors’ Ads
  • 4 Analyze Your Competitors’ Landing Pages 
  • 5 Analyze Your Competitors’ Ad Account Structure
  • 6 Summarize Your Findings