Despite the growing popularity of professional home staging services in most locations today, you will still possibly meet some real estate agents and brokers who do not like to use staging for their listings. Within the home selling industry, you will find specific real estate agents who are either skeptical of the staging process and how it helps a property sell faster or immoveable from their marketing techniques and are not open to trying any new system such as staging.
The hesitation by some real estate agents to use the services of staging professionals may, at times, stem from less-than-positive experiences they may have had previously with other staging companies or specialists. There are home stagers who over-stage properties, doing too much with the space, and end up distracting from the real emphasis or purpose of the technique altogether. Staging clichés are easy to spot and always appear bland or fake. Prospective home buyers might end up assuming that something about the true nature of the property is being hidden if there is an excess of staging techniques used in a property.
However, the entire staging industry should not be broad-brushed based on the errors of some of its practitioners. Looking at the big picture, home staging remains a very effective tool in adding to the marketability of a home for sale and achieving a quick selling process. The shorter average time in which staged properties end up being sold compared to the longer average time for non-staged houses is proof that this method works, and it will work if used correctly.
Some real estate agents hesitate to broach the idea of home staging to their clients because of the perceived cost. As many homeowners strive to be more conservative about their expenditures and want to keep costs down, staging updates are often considered unnecessary or too expensive. However, the average investment in home staging is not a burdensome amount at all, especially if the home seller is open to putting in some time and sweat equity to get their property into market-ready status.
Home staging that is planned carefully and executed correctly can increase the value of the home listing and speed up the time it sits on the market. That is a good investment return, as the homeowner can avoid losing money while the house sits longer in the market and loses its value. A well-presented, well-staged home can command a reasonable price and is readily marketable.