Why do real estate agents need to stay motivated and on top of their market?
Real estate is sales. No more and no less. You can go for months without selling anything and, naturally, be discouraged that you’ll ever succeed. Feast and famine are the order of the industry. So it would help if you broke through this feeling to land your million-dollar deal for the year. To land those deals, you have to BELIEVE that you can do it – that is why motivation is so important!
Motivation is also essential for the following reasons:
a. Personality makes the sale!
Motivating yourself is essential because, in real estate, your personality, almost more than anything else, counts. Reputation travels fast. Your success will hinge on word of mouth. Make a good impression, and many more clients will want you to service them. That is why it is crucial that you feel on top of your field and remain confident in your abilities and skills, even when things don’t go as planned. Real estate can be hugely stressful for you and your client. Suppose a client leaves unhappy, whether due to your efforts or not, word-of-mouth spreads quickly and can affect your referral network and, ultimately, your bottom line. Remain motivated!
b. Motivation gives you momentum!
Motivation pumps you up. Real estate is a feast and famine phenomenon. The famine part may be harder to sustain your energy for the dinner. But the dinner will come if you’re primed for it. That is why it is so vital to retain your motivation to keep enhancing your skills and so that you, somehow or other, manage to maintain your relish for your work. Motivated agents are more inclined to go the extra mile for their leads and clients, which is always worth it.
c. You are self-employed
You are running your own business – that is precisely why motivation matters! As an agent, you may work under a broker, and the broker may provide you with marketing tools, education, and mentoring, but, ultimately, you are responsible for your results. It will be mainly up to you to find the leads, manage them and close the deals. In short, you as an agent are a business person, an entrepreneur, and, like any self-employed individual, you must motivate yourself to keep your business going. In other words, the drive, determination, and self-discipline must ultimately come from the agents themselves. And that is why it is so essential for you to be self-motivated!
d. Motivation is one of the two most important skills!
Real estate hinges on knowledge. You’ll need to know your geographic locality, property prices, and industry regulations. But otherwise, the two most important factors are your personality and motivation. As regards nature, you’ll need to be gregarious and likable, and you’ll need to possess excellent people skills. You’ll also need empathy to understand people’s situations and needs best serve them. Otherwise, a positive attitude is crucial. Without that, you are at risk of defaulting on the first since you’ll likely, find the labor uphill work for you (especially in the beginning) and tend to be disheartened or frustrated. In that way, motivation underlies anything to do with real estate and is the cornerstone of your success.
Says Zurple, the real estate lead generation agency: Success in real estate relies on two main things – a great business strategy and a solid drive to succeed. If you’re missing one or the other, you will struggle. And if you have both – you’re on your way to success.
The bottom line is this…
Business success, especially in the real estate industry, isn’t the 100-meter dash – it is a marathon. Maintaining a steady level of motion can be tricky, but it’s your primary – if not your only – way to success.
Here are three tips that can help you:
- Recognize your progress: Take it slow and pat yourself on the back for those minor victories. Congratulate yourself for staying on task and completing all the incremental steps necessary for closing the deal.
- Find yourself a successful mentor: In the cutthroat real estate industry, finding someone excellent to help you can be laborious. Avoid brokers who are ready to hire you for fees. Take your time in finding someone who is a good match for you, who is honest, and who has your best interests in mind so that he. or she will give you the time and guidance you need.
- Organize your time well: Set aside time to speak to clients, review industry reports and statistics, attend meetings, and see to all the other variables that go into the real estate schedule. Improve your skills as you go. Don’t avoid tasks that you don’t like. Be self-disciplined. Look to the future – don’t dwell on your failures; learn from them.
And one more thing…
Get and stay motivated!
by Yanni A Raz