Producing a real estate newsletter is an effective way to fortify customer relationships and build a name for your realty or investment business. Newsletters are an excellent venue for delivering information about houses for sale and offering solutions to problems buyers and sellers often encounter.
There are many ways to produce a real estate newsletter. Most people find it easiest to signup with companies that provide newsletter templates and email delivery services. Others produce simple newsletters sent directly from their email account.
Real estate professionals ought to spend time comparison shopping for newsletter providers. Those who are just getting started or are on a tight budget can take advantage of free newsletter publication services like Mailchimp and Bravenet.
What’s nice about these providers is they offer the option to upgrade to paid service at a later time. This is very helpful because there is no need to transfer subscriber lists to a different service provider.
The drawback to using no-cost services is there aren’t many options offered for customizing templates or content. Additionally, free services usually don’t include extra benefits like autoresponder services, email marketing tracking, or email marketing API.
Newsletter publishers that want to add more pizzazz and have better control over their publication ought to look into using paid newsletter services. A few of the more affordable, yet very popular, include My Newsletter Builder, Constant Contact, and Aweber.
Each of the above has been providing email marketing tools for several years and has earned a good reputation within the industry. They often add new tools and services which help real estate professionals promote their company on a wider scale.
It’s important to develop a newsletter marketing plan to figure out the type of information you’ll be providing and the type of tools you’ll need to accomplish your goals.
It is imperative to consider what sort of information subscribers desire. Performing market research will help publishers understand the needs and wants of their target audience so they can deliver content-rich newsletters that subscribers want to read and share with others.
Finally, publishers will want to establish a publication schedule. One of the biggest mistakes business owners make is to send out newsletters on a random basis. People like consistency and prefer to know the exact date they can expect to receive the information in their inbox.
Producing content on a regular basis is an obstacle that practically every real estate professional struggles with. One solution is to hire freelance writers to produce original real estate articles. Another is to obtain content from article directories.
Businesses that provide electronic newsletters must abide by regulations of the CAN-SPAM Act and Federal Trade Commission. The FTC has specific guidelines pertaining to advertising disclosures, while CAN-SPAM has seven conditions which involve the way that services and products can be promoted.
Advertising disclosures are needed to let subscribers know about paid connections with advertisers. As an example, if an investor is an affiliate for a real estate investing course and is paid a commission from sales they generate, the information must be provided in the newsletter, as well as any place else the product is offered for sale.
Developing a plan and taking time to learn about the various real estate newsletter service providers can help publishers obtain a higher return on investment. Using a reputable service will ensure subscribers receive the publication and help publishers retain and expand their subscriber base.
by Simon Volkov