If you are just starting real estate, you might need some ideas on how to get started with marketing. Conversely, you might have been in the business for a while and have noticed that your business has stagnated, so you are looking for a jump-start. Read on to learn some of the best marketing ideas that you can start using right away.
Love your listings
One of the most significant ways you can market yourself is to write good descriptions for your listings. Your listings need to go way beyond lots of good photos. You often don’t have much room for words in your MLS listings, so highlight all the good features. Put the basics into your property details area; that way, you can use the description area for the exciting parts. Showcase all the unique aspects, like an older home with a garage or a large pantry and recently upgraded appliances.
Does your property have stunning views, or does it receive lots of natural light? Those are things to highlight, too, that will draw people to your listing. Let your description paint a picture with your words, so anyone reading it will know what the house will look like.
An oldie but a goodie
Other ways to market yourself include some old standbys like direct mail. They work year after year because they can still reach thousands of people quickly and extend an offer they might not need to take advantage of today but might need to in the future. A solid newsletter with good information establishes your credibility as someone who knows your area.
Don’t be afraid to ask for referrals from satisfied customers, too. Few things are as successful as word-of-mouth advertising.
Another option you have is using social media. Facebook is a great way to reach people with more than just your newest listing. Keep them engaged with interesting news articles or tasty recipes they want to share. That sharing also means your name gets shared on other pages – it’s a subtle form of marketing, but it gets your business name out to many people. Facebook also makes it easy to invite people to like your business page by importing your e-mail contacts and allowing you to send invitations to your page friends.
Twitter is a lot of fun to use when you want to have something short and intriguing to say. You don’t even have to spend much time on your social media pages. Some programs can help automate your posts, so you can spend an hour or two once a week finding great content you send out throughout the week. Be sure that you add links on your webpage to your social media platforms.
Your best bet is to spend one day a week on your marketing; the rest of the time, you can focus instead on your business. That one day will help you be focused and creative regarding your marketing. You may also find that one technique works better for you than any other, so you can devote your attention to it after you’ve had a chance to practice. Relax and have fun with your marketing – it will show in your words!
by Bill Len