Selling a lot or a parcel of land is very different from selling a house. Principles might be similar, but notable differences still make the endeavor challenging. The advances in technology available …
Bad Faith Claims of Non-Disclosure Can Lead to Sanctions
In 2014 an appellate court in California, in the case of Peake v. Underwood, provided a lesson on why a real estate buyer should not base non-disclosure of defects claims on the hair-thin reasoning …
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Luxury Real Estate Marketing Essentials – Integrity is Just the Price of Admission
So many luxury real estate marketing professionals attempt to differentiate themselves from their competition by claiming that they have integrity in their advertisements. Most real estate …
Some Tips for Taking Advantage of a Buyer’s Market
We are experiencing what many media and industry circles term a buyer's market. It is the first lesson from Marketing 101; prices will increase, e when demand is high and supply is low, but when …
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Top 10 Mistakes Buyers Make When Buying a Palm Beach County Property
Buying a home in Palm Beach County can be a fascinating exercise for a home buyer. It can also be frightening because of the pitfalls involved in the procedure. Thankfully, you can avoid these common …
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Advantages and Disadvantages of Telemarketing in Real Estate Marketing
In today's world telemarketing can be very effective. It can help a business generate leads, make sales, and increase profits. BUT, is it a good idea to do this in the real estate market? This article …
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