Virtual staging is the process of making computer renderings of an interior design concept from a digital photograph of a room to help potential buyers visualize a space. These renderings are often used by builders and investors in the marketing of new construction homes or rehab properties. The illustrations may be used to show flooring, cabinetry, finishes and other material options, especially during the pre-construction or development phase. The virtual photos may also indicate what a future home remodeling project could look like, and is useful to show decorating ideas to clients. However, actual staging for a vacant home, or model home staging for a new community, has proven to be most effective.
Most people first browse real estate listings online when shopping for a home. The virtually staged pictures may spark initial interest online, but often appears misleading and ineffective when an empty home is viewed in person. The home may also require more updates than what is shown in the photo diminishing the home’s perceived value. Potential buyers visiting the home may still question the size of the space as well as furniture layout since there is no point of reference without actual furniture. Staging is effective when it romances the buyer in person. They need to fall in love with a home and develop an “at home” feel in order to decide that this is the home for them.